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Keywords: Response surface analysis
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Journal Articles
Journal:
Online Information Review
Online Information Review (2026) 50 (4): 776–800.
Published: 25 May 2026
... data from Haodf.com, this study applies polynomial regression with response surface analysis (RSA) to capture the complex relationships among adoption cues. Findings Results show that eWOM exerts a significantly stronger positive effect on service adoption than interaction quality. When...
Includes: Supplementary data
