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Keywords: Review sidedness
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Journal Articles
Journal:
Online Information Review
Online Information Review (2016) 40 (3): 316–332.
Published: 13 June 2016
... test the model using actual online review data from iPeen.com in Taiwan. A content analysis of 989 reviews across four products identified the interplay effects of review sidedness, reviewer’s expertise, and product type on the helpfulness of an online review. Findings – For search goods...
