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Keywords: Risk analysis
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Journal Articles
The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator
Available to Purchase
Journal:
Online Information Review
Online Information Review (2008) 32 (6): 818–841.
Published: 21 November 2008
... the link between web site quality, web site brand, trust, perceived risk and purchase intention towards the online retailer. Hsin Hsin Chang can be contacted at: easyhhc@mail.ncku.edu.tw © Emerald Group Publishing Limited 2008 Worldwide web Internet Trust Buying behaviour Risk analysis...
