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Keywords: SEM-ANN
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Journal Articles
Predicting cybersecurity behaviors in the metaverse through the lenses of TTAT and TPB: a hybrid SEM-ANN approach
Available to PurchaseRawan A. Alsharida, Bander Ali Saleh Al-rimy, Mostafa Al-Emran, Mohammed A. Al-Sharafi, Anazida Zainal
Journal:
Online Information Review
Online Information Review (2025) 49 (4): 729–750.
Published: 28 February 2025
... network (SEM-ANN) approach. Findings The main PLS-SEM findings indicated that cybersecurity behavior is significantly affected by attitude, perceived behavioral control, subjective norms, perceived threat and avoidance motivation. The ANN results showed that perceived threat with a normalized...
