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Keywords: Search and experience goods
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Journal Articles
Journal:
Online Information Review
Online Information Review (2016) 40 (3): 316–332.
Published: 13 June 2016
... further expects product type to moderate the helpfulness of an online consumer review. Product type is divided into the following categories: search or experience goods. Some studies have shown the effects of the extremity of star rating and word count on the helpfulness of online reviews (Mudambi...
