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Keywords: Search engine optimisation
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Journal Articles
Journal:
Online Information Review
Online Information Review (2019) 43 (1): 7–28.
Published: 06 September 2018
..., the interoperability of the information, accessibility, usability and findability. Search engine optimisation (SEO) aims to achieve that a given website appears in the first position when a search involving specific keywords is employed by users (Evans, 2007). The study of Baye et al. (2016) , which...
