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Keywords: Self-congruity
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Journal Articles
Influence of follower perceptions of self-congruity on self-identity, social identity, and passionate love for social-media influencers
Available to Purchase
Journal:
Online Information Review
Online Information Review 1–20.
Published: 06 May 2026
... examines how SMIs cultivate followers' passionate love for them. Drawing on the similarity-attraction, self-congruity, and self-categorization theories, this study examines how multidimensional self-congruity influences followers' identity and passionate love for SMIs. Design/methodology/approach...
Journal Articles
How readers’ perceived self-congruity and functional congruity affect bloggers’ informational influence: Perceived interactivity as a moderator
Available to Purchase
Journal:
Online Information Review
Online Information Review (2015) 39 (4): 537–555.
Published: 10 August 2015
...Shih-Ju Wang; Chiu-Ping Hsu; Heng-Chiang Huang; Chia-Lin Chen Purpose – The purpose of this paper is to treat bloggers as human brands and applies self-congruity theory to explore how actual and ideal blogger-reader self-congruity, combined with the blog’s functional congruity, influences blogger...
