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Keywords: Service adoption
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Journal Articles
Journal:
Online Information Review
Online Information Review (2026) 50 (4): 776–800.
Published: 25 May 2026
...Qin Chen; Jiahua Jin; Xiangbin Yan Purpose Information cues in online medical communities (OMCs) critically shape patients’ physician service adoption, yet their joined effects remain underexplored. Based on the elaboration likelihood model (ELM) and the service quality model, this study develops...
Includes: Supplementary data
