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Journal Articles

The interaction effects of ego involvement on the relationships between aesthetics, usability and commitment: An application to electronic banking services and virtual travel communities

Manuel J. Sánchez‐Franco, Félix A. Martín‐Velicia
Journal: Online Information Review
Online Information Review (2011) 35 (2): 194–216.
https://doi.org/10.1108/14684521111128005
Published: 19 April 2011
...Manuel J. Sánchez‐Franco; Félix A. Martín‐Velicia Purpose This study aims to investigate how ego‐involvement and the design of online services may be associated with affective commitment, making the distinction between hedonic and utilitarian services. Design/methodology/approach This research...
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