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Keywords: Short-video platform
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Journal Articles
Journal:
Online Information Review
Online Information Review (2024) 48 (6): 1121–1141.
Published: 26 March 2024
...Chunmei Gan Purpose User discontinuance on short-video platform has become increasingly prevalent in recent years. Short-video discontinuance refers to reduced use, controlled use or suspended use of the short-video platform. In this study, we examined factors associated with discontinuance...
