...Guangying Hua; Dominique Haughton Purpose The purpose of this paper is to present a new framework to examine the adoption of virtual worlds. Virtual worlds, defined as internet‐based simulated environments that emulate the real world and are intended for users to inhabit and interact within them...

..., using the evaluations of 64 college students with regard to three typical web sites, reference criteria were built that could be used by web site designers to determine the best web site design, given constraints and requirements. On the basis of the CM and two scenarios, a web site design simulation...