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Keywords: Social appearance
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Journal Articles
Journal:
Online Information Review
Online Information Review (2014) 38 (2): 265–283.
Published: 25 February 2014
... adult Korean Twitter users. Findings – Social conformity positively affects the frequent use of Twitter and it is mediated through perceived values such as the hedonic, utilitarian and social appearance values associated with Twitter use. While social appearance negatively affected...
