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Keywords: Social commerce (SC)
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Journal Articles
Journal:
Online Information Review
Online Information Review (2024) 48 (7): 1451–1469.
Published: 11 June 2024
...Hao-Fan Chumg; Sheng-Pao Shih; I-Hua Hung; Wen-Chin Tsao; Jui-Lung Chen Purpose This research explores the complex interplay of multiple social factors with regard to what might encourage or inhibit users to interact with social commerce (SC). Design/methodology/approach To investigate...
