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Keywords: Social comparison theory
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Journal Articles
Journal:
Online Information Review
Online Information Review (2015) 39 (6): 795–811.
Published: 12 October 2015
... inclinations. Social comparison theory supports this concept and postulates that individuals compare themselves with others in an effort to define themselves and guide their decisions and behaviors (Festinger, 1954 ; Suls et al., 2002). This study used an experimental design to respond...
