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Keywords: Social conformity
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Journal Articles
Journal:
Online Information Review
Online Information Review (2014) 38 (2): 265–283.
Published: 25 February 2014
...Jaeheung Yoo; Saesol Choi; Munkee Choi; Jaejeung Rho Purpose – Based on social conformity and social value perspectives, the authors aim to empirically examine the critical role of social influences on Twitter user behaviour. Design/methodology/approach – An integrative structural model...
