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Keywords: Social cues
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Journal Articles
Journal:
Online Information Review
Online Information Review (2020) 44 (3): 723–744.
Published: 03 April 2020
... technique. e-commerce Social recommender systems Social presence theory Social cues Recommender systems Adhering to the call by Ruane and Wallace (2013) for a need to research Internet usage and behaviour in countries other than the US, this study examines Indian consumer behaviour...
