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Keywords: Social grooming behavior
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Journal Articles
Journal:
Online Information Review
Online Information Review (2026) 50 (1): 37–56.
Published: 15 September 2025
...Yunfeng Xing; Weiping Chen; Yan Li; Xin Sun Purpose Social grooming behavior (SGB) is a significant mode of interaction that relies on social media. However, no research has explored the dimensions of SGB of net-entrepreneurs in the context of social commerce or examined potential impacts...
Includes: Supplementary data
