... social selves. Specifically, when followers see an image of an SMI that aligns with their actual or ideal selves, it strengthens their self-identity. Similarly, when they perceive an image of an SMI that fits their social or ideal social selves, it reinforces their social identity. Additionally, both...

...Rong Wang; Li Lu; Janet Fulk Purpose Guided by the collective action theory, signaling theory and social identity approach, this study examines backing behavior by individuals who have created projects under CC licenses. Two motivational mechanisms were examined: (1) identification via common...

...Edward Shih-Tse Wang; Hung-Chou Lin; Yu-Ting Liao Purpose The paper focuses on social capital as the characteristic of social groups that promote coordination; moreover, social identity plays a key role in the construction of group relationships. However, few research studies have looked at how...

...Joe Phua; Po-Lin Pan; Kuan-Ju Chen Purpose Applying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss) and location (home/away) on sport fans’ brand attitude and purchase...

... of pregnancy Anat Toder-Alon is the corresponding author and can be contacted at: anat.toder@gmail.com 30 09 2016 22 01 2017 18 04 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only eWOM Social identity Online communities...

...-sporting events in China based on theories of social identity theory and nationalism. Practically, it provides baseline data for the sports industry and public relation practitioners to promote a sports event when the direct nationalistic interests are absent. Moreover, it also aids in uncovering...

... and legally sharing it on SNS. The partial least squares method was used to analyse the measurement and structural models. Findings The study shows that interactivity, perceived ease of use, self‐expression, social presence, and social identity are significant positive predictors of music sharing...