... people Social network sites Literature review Over the past few decades, the widespread proliferation of social networking sites (SNSs) has dramatically revolutionized the conditions for civic engagement and participation across distinct countries and regions, especially among adolescents...

...Yan Li; Ruijuan Wu; Dongjin Li Purpose The purpose of this paper is to examine how subjective characteristics of social network sites (SNSs) affect consumers' positive and negative word-of-mouth (WOM) sharing. Design/methodology/approach The data used for this study were obtained from...

...Jordi Pujadas-Hostench; Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sánchez-García Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications...

... for empirical investigation to learn about the role online representation is assigned by the concerned researchers. Findings The study shows that traditional scholarly communication documents are what also scaffolds trust and builds reputation in the new setting. In this sense, the new social network sites...

...Xuguang Li; Andrew Cox; Zefeng Wang Purpose Social network sites are emerging as a popular communication tool for knowledge sharing and construction. LinkedIn, which concentrates on professional networking, is reported to generate great informational benefits to its users. The purpose...

...Manuela López; Maria Sicilia; Peeter W.J. Verlegh Purpose Social network sites (SNSs) are an important part of consumers’ everyday lives, and have been recognized as a useful marketing channel. However, little is known about how brands should communicate in order to be more effective and maximize...

...Manuel J. Sánchez-Franco; Eva María Buitrago-Esquinas; Rocío Yñiguez-Ovando Purpose – The purpose of this paper is twofold. First, the study aims to investigate the effects of personal innovativeness and familiarity on social integration in the domain of social network site (SNS) innovation...