... for a specific social networking service. This study theoretically disentangles the complicated nature of social influences by proposing two distinct constructs (social conformity and social values) and empirically verifying their significant roles in Twitter use. Practical implications – Practitioners...

...Dongwon Lee; Jaimie Yejean Park; Junha Kim; Jaejeung Kim; Junghoon Moon Purpose The purpose of this paper is to understand music sharing behaviour on social networking services (SNS). This study suggests and examines a research model which focuses on the influences of user motivations...