... strive for understanding, orientation, and play dependencies which facilitate their satisfaction and social presence, and subsequently fosters their continuance intention toward the SNS. In addition, the members’ privacy concerns decrease satisfaction and social presence online. Originality/value...

..., this study examines whether personal and interactive communication on Twitter increases political involvement among citizens through social presence and perceived expertise. Design/methodology/approach An experimental design – a 2 (low vs high interactivity)×3 (depersonalized vs individualized vs...

... and legally sharing it on SNS. The partial least squares method was used to analyse the measurement and structural models. Findings The study shows that interactivity, perceived ease of use, self‐expression, social presence, and social identity are significant positive predictors of music sharing...

... least square and multi‐group analysis were performed to measure the research model. Findings The results of this study indicate that ease of use, usefulness, social presence and enjoyment are important factors of virtual worlds usage. This study also confirms that social presence and enjoyment...