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Keywords: Social returns
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Journal Articles
Understanding physicians' motivations for community participation and content contribution in online health communities
Available to Purchase
Journal:
Online Information Review
Online Information Review (2023) 47 (3): 604–629.
Published: 08 September 2022
... (SDT), an empirical model was proposed to explore the effects of social returns and economic returns on physicians' community participation, private content contribution and public content contribution, and the moderating effect of their online seniority. This paper aims to address these issues...
