...Lingshu Hu; Cynthia M. Frisby Purpose This study, grounded in the spiral of silence theory, explores how environmental factors interact with psychological variables to influence individuals’ willingness to express their opinions. It also investigates the impact of social media as an information...

...Pin Luarn; Ai-Yun Hsieh Purpose – The purpose of this paper is to extend a traditional communication theory, spiral of silence, to explore the effects of user anonymity and member familiarity on opinion expression behaviour in a virtual environment. Design/methodology/approach...