...Kent Kaiser Purpose The purpose of this paper is to investigate the impact of a dual medium/content context – the one offered by the online Twitter communication (medium-context) of reporting on elite sports (content-context) – on traditional conceptualizations of genderlect. Design/methodology...

... a worldwide international event from an outsider perspective. Doing so will uncover not only the depth of dialogue surrounding issues of nation and sport, but – perhaps more importantly – also aid in uncovering the utility of online platforms in creating online communities even among presumed outsiders...