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1-3 of 3
Keywords: Stakeholder engagement
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Journal Articles
Journal:
Online Information Review
Online Information Review (2014) 38 (4): 484–501.
Published: 12 June 2014
... with their stakeholders. The purpose of this paper is to analyse the extent and main purposes of the channel's usage, the companies’ activities and online practices, as well as the factors on this platform influencing the channel's activity, the audience, and the stakeholders’ engagement. Design/methodology/approach...
Journal Articles
Journal:
Online Information Review
Online Information Review (2013) 37 (6): 969–984.
Published: 25 November 2013
.... Design/methodology/approach – To examine how stakeholder engagement is managed by using LinkedIn, a sample of 306 companies listed in the STOXX Europe 600 index, including 19 subsectors and 12 countries, is analysed. To measure the extent of LinkedIn usage, an index was defined and calculated...
Journal Articles
A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page
Journal:
Online Information Review
Online Information Review (2013) 37 (5): 787–803.
Published: 23 September 2013
...Enrique Bonsón; Melinda Ratkai Purpose – This study aims to propose a set of metrics in order to assess reactivity, dialogic communication and stakeholder engagement (popularity, commitment and virality): stakeholders' mood and social legitimacy on corporate Facebook pages. These metrics can...
