.... This study proposed an integrated model of brand loyalty to social media platforms. Design/methodology/approach This quantitative study was grounded in the stimulus-organism-response model and the uses and gratifications theory. A questionnaire survey was conducted with individuals in Vietnam who...

...Xi Xu; Jing Liu; Jia Hao Liu Purpose Motivating users to self-disclose online is significant to the long-term development of social media. Therefore, research on emotional disclosure, a significant form of self-disclosure, is required. By developing a stimulus-organism-response model, this study...