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Keywords: Subjective norms
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Journal Articles
What facilitates users’ compliance willingness to health information in online health communities: a subjective norms perspective
Available to Purchase
Journal:
Online Information Review
Online Information Review (2024) 48 (6): 1252–1269.
Published: 17 April 2024
... that shape the users' compliance willingness (UCW) to health information in OHCs. Design/methodology/approach This study adopted the information adoption model (IAM) and theory of planned behavior (TPB) to investigate the influence of argument quality (AQ), source credibility (SC) and subjective norms...
Journal Articles
Basing bloggers' power on readers' satisfaction and loyalty
Available to Purchase
Journal:
Online Information Review
Online Information Review (2014) 38 (1): 78–94.
Published: 08 January 2014
... of subjective norms on the relationship between satisfaction and loyalty. Design/methodology/approach – The structural equation modelling approach was used to estimate a conceptual model based on survey data from blog readers in Taiwan. After discarding incomplete responses, the final sample consisted...
