... 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Information quality Service quality Twitter Satisfaction System quality Flow theory High system quality has been demonstrated to improve system productivity and efficiency...

... applications significantly predicted system quality, which in turn determined system usefulness. Localisation, immediacy and customisation of mobile word‐of‐mouth were the major predictors of information quality, which in turn determined information usefulness. Originality/value This study contributes...

... model. Findings The results indicate that system quality is the main factor affecting perceived ease of use, whereas information quality is the main factor affecting perceived usefulness. Service quality has significant effects on trust and perceived ease of use. Perceived usefulness, perceived ease...