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Keywords: Taiwan, Consumer behaviour
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Journal Articles
The effects of WebTrust assurance on consumers' web purchase decisions: An experiment
Available to Purchase
Journal:
Online Information Review
Online Information Review (2012) 36 (2): 218–240.
Published: 13 April 2012
... on consumers' web purchase decisions, these four variables (expectations, intentions, experience, and risk) are included to control for their potential effects on consumers' web purchase decisions. © Emerald Group Publishing Limited 2012 Taiwan, Consumer behaviour Brands Electronic commerce...
