... HC moderates the influence of perceived health risk (PHR) on the internet usage for health information which is mediated by perceived usefulness of internet (PUI) and AI usage in an integrated model underpinned by health belief model and the technology acceptance model. Design/methodology/approach...

... that analyse the effects of trust and fan page dependency on fan page users’ loyalty. This work aims to combine the influence of dependency on fan pages, trust, attitude and Technology Acceptance Model beliefs in order to construct an improved model for fan page loyalty formation. © Emerald Group Publishing...

... of virtual community and critical mass. © Emerald Group Publishing Limited 2012 Online group buying Technology acceptance model Perceived critical mass Perceived risk Purchasing intention Internet Social networks Group buying is used for items that must be bought in a minimum...

... the application of online discussion forums as a support tool for lecturing in marketing. Design/methodology/approach The authors seek to pinpoint which factors determine student use of online forums on the basis of the Technology Acceptance Model and to provide empirical evidence concerning their impact...

... in the technology acceptance model (TAM) (Davis, 1989). TAM is thus regarded as reasonable for measuring the usability of a virtual community. Through members' relational interactions, the connectedness of an online network is manifested in reciprocity and shared behavioural norms (Lesser and Storck, 2001...