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Keywords: Telecommunication
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Journal Articles
Investigation of customer churn insights and intelligence from social media: a netnographic research
Journal:
Online Information Review
Online Information Review (2021) 45 (1): 174–206.
Published: 12 November 2020
...Jishnu Bhattacharyya; Manoj Kumar Dash Purpose The purpose of this paper is to investigate the distinct reasons and more common reasons that reduce customer satisfaction and are antecedents to customer churn behavior in the telecommunication industry. Design/methodology/approach The study...
