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Keywords: Television rating
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Journal Articles
Online word-of-mouth as a predictor of television rating
Available to Purchase
Journal:
Online Information Review
Online Information Review (2015) 39 (6): 831–847.
Published: 12 October 2015
...Ching-Chiang Yeh Purpose – Despite the growing importance of online word-of-mouth (WOM) with regard to television (TV) ratings, it is usually excluded from early prediction models. The purpose of this paper is to investigate the role of online WOM in TV ratings predictions, focussing on whether...
