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Keywords: TripAdvisor
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Journal Articles
Journal:
Online Information Review
Online Information Review (2018) 42 (2): 146–160.
Published: 09 April 2018
..., among eWOM communities, the predictors and factors that directly affect positive eWOM reviews. Using a directory of Spanish hotels in TripAdvisor, the purpose of this paper is to critically discuss and examine the predictors of positive eWOM, from the hoteliers’ perspective. Design/methodology...
