...Tao Zhou; Xiaoqian Fang Purpose Based on the elaboration likelihood model (ELM), this research identifies the effect of both central and peripheral factors on user trust in AI-generated content (AIGC). Design/methodology/approach We adopted a mixed method of structural equation modeling...

..., credibility, entertainment and incentives – foster immersive flow experiences and trust, ultimately influencing purchase intention through enhanced socially driven engagement (word-of-mouth). A cross-sectional survey was conducted with 499 Romanian and Hungarian social commerce users, and the data were...

... to what extent companies can apply AI capabilities and support existing collaborations. In response, this paper clarifies the various implications of AI applications on supply chain collaborations, focusing on the core elements of information sharing and trust. A five-stage AI collaboration framework...

...Xiao Zhou Liu; Shuang Ling; Ying Liu Purpose This study aims to empirically examine the relationship between Internet use and personal privacy risk perceptions, the mediating effect of trust and the moderating effect of satisfaction on that relationship, which is exactly conducive to the practice...

... drives government support, social influence and trust. Social influence enhances government support and trust, which both drives e-government use. Mediation analysis shows that government support mediates perceived the influence of perceived severity on e-government use. Practical implications...

...) Did people engage with authoritative health content on social media? (2) Was this content trusted? Design/methodology/approach The authors explore these issues by drawing on data from a global online questionnaire on “Public Trust in Experts” (n = 429) conducted during the initial phase...

...Yi Chen; Chuanfu Chen; Si Li Purpose The purpose of this study was to investigate the participants' attitudes toward the ethical issues caused by collecting social media data (SMD) for research, as well as the effects of familiarity, trust and altruism on the participants' attitudes toward...

... that expertise in social media use and verification behavior have a positive impact on fake news identification, while trust in social media as an information channel decreases this identification behavior. Furthermore, results establish the mediating role of social media information trust and verification...

... misinformation on Facebook influences users' trust, distrust and intensity of Facebook use. Design/methodology/approach This study employed quantitative survey research and collected panel data via an online professional survey platform. A total of 661 participants in the USA completed this study...

... the research model. Findings The results indicated that while disposition to privacy positively affects privacy concern, both reputation and laws negatively affect privacy concern, which in turn decreases social shopping intention. In addition, trust partially mediates the effect of privacy concern...

...Donghee Shin; Yujong Hwang Purpose This study takes an affordance approach to explain how users perceive the affordance of user action within blockchain and examines how it influences the subsequent user experience. Focusing on the effect of trust on cognitive processes, the authors analyze how...

...Ayoung Yoon; Yoo Young Lee Purpose The purpose of this paper is to quantitatively examine factors of trust in data reuse from the reusers’ perspectives. Design/methodology/approach This study utilized a survey method to test the proposed hypotheses and to empirically evaluate the research...

...Rose Sebastianelli; Nabil Tamimi Purpose The purpose of this paper is to report the results of an experimental study designed to better understand the role of online product reviews, both valence and volume, in the formation of initial online trust during a consumer’s exploratory stage with an e...

...Eun G. Park; Wankeun Oh Purpose The purpose of this paper is to examine the relationship and interactions among trust, information and communication technologies (ICT) and country income levels. Design/methodology/approach This study adopts the standardization method by Osberg and Sharpe (2005...

.../methodology/approach The sample comprised 224 respondents. Confirmatory factor analysis was used to test the validity of the model, and moderated regression analysis was applied to determine main and interaction effects. Findings Trust, perceived usefulness, mobility, and perceived enjoyment were found...

.... Second, the study seeks to examine the influences of satisfaction and trust on social integration. Design/methodology/approach – Structural equation modelling is proposed to assess the relationships between the constructs, along with the predictive power of the model. Findings – The results...

.... The purpose of this paper is to explore students’ trust, knowledge sharing self-efficacy, and outcome expectations in the context of a knowledge sharing platform using the CC mechanism. Design/methodology/approach – The participants were 86 sixth-grade Taiwanese students. Within the context of online...

... loyalty in order to promote the creation of affective links and long-term relationships with users. Design/methodology/approach – The impact of trust, fan page content dependency, attitude and consumer beliefs on loyalty to fan pages was tested through structural equation modelling techniques...

... of perceived decision quality. For this experiment 38 healthy participants were recruited at a university in South Korea. Findings First employing human brands in an online shop influences consumers' perceived decision quality. Second the results support a significant difference in perceived product trust...

... determinants. To achieve this objective we developed a behavioural model based on the original technology acceptance model (TAM) of Davis et al. (1989) . Our model, known as the Travel 2.0 Websites Acceptance Model (T2WAM), includes perceived “trust” towards these websites. Trust was included...