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Keywords: Trust in recommendations
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Journal Articles
Journal:
Online Information Review
Online Information Review (2020) 44 (2): 417–431.
Published: 03 December 2019
... the mediating effect of trust in recommendations and the perceived value between informational factors and consumers’ purchase intention. Findings The results confirm that recommendation persuasiveness was a strong predictor of trust in recommendations and perceived value. Recommendation completeness...
