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Keywords: Trust in social networks
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Journal Articles
Viewing advertisements in social networks: the attitude-intention inconsistency revisited
Available to Purchase
Journal:
Online Information Review
Online Information Review (2023) 47 (7): 1248–1263.
Published: 14 February 2023
... as trust in social network was found to moderate the relationship between the attitude and intention with the working people sample while trust in brands advertised facilitate the relationship with the student sample. Interestingly, involvement was not found to moderate the relationship. Practical...
