... to continue using online product recommendations (OPRs). Design/methodology/approach Based on information system (IS), continuance model, and continuous trust, we propose that continuous trust will influence customers’ intention to continue OPRs’ use directly and indirectly via their satisfaction...

...Luis V. Casaló; Carlos Flavián; Sergio Ibáñez-Sánchez Purpose The purpose of this paper is to examine the influence of consumers’ perceived enjoyment and usefulness on their intention to follow and recommend an official account of a brand community on Instagram through satisfaction, following...