...Jin Zhang; Jianyao Chen; Yen Yung Geszvain; Chunxiu Qin Purpose The objective of this paper is to investigate the temporal patterns, trends and valuable insights regarding user engagements in public health information diffusion from the Centers for Disease Control and Prevention (CDC) channel...

... This paper offers a general understanding of how anyone might maximize their user engagement on Instagram. Originality/value Little published research has studied how politicians use Instagram. This paper expands previous work examining influence on Twitter and Facebook. Further, these findings shed...

...Soohyung Joo; Kun Lu; Taehun Lee Purpose The purpose of this paper is to explore topics of Facebook posts created by public libraries using the bi-term topic model, and examine the relationships between types of topics and user engagement. The authors further investigated the effects of three...

... engagement. Design/methodology/approach The sample comprises 4,637 Facebook posts collected from 151 public libraries across the USA. The authors identified ten types of Facebook posts based on the open coding, and calculated the degrees of user engagement for each type of Facebook post, represented...