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Keywords: User stickiness
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Journal Articles
Journal:
Online Information Review
Online Information Review 1–18.
Published: 08 July 2026
...Van Thao Nguyen; Yu-Hsun Lin; My Giang Chu Purpose Understanding individuals' motivations and behaviors regarding engagement with and loyalty to social media platforms is essential to enhance brand competitiveness. However, few studies have investigated the drivers and effects of user stickiness...
