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Keywords: User-generated content (UGC)
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Journal Articles
Journal:
Online Information Review
Online Information Review (2016) 40 (1): 119–145.
Published: 08 February 2016
...Assistant Professor Wu He and Guandong Xu; Xianfeng Zhang; Yang Yu; Hongxiu Li; Zhangxi Lin Purpose – User-generated content (UGC), i.e. the feedback from consumers in the electronic market, including structured and unstructured types, has become increasingly important in improving online...
