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Keywords: User-generated-content (UGC)
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Journal Articles
Journal:
Online Information Review
Online Information Review (2018) 42 (2): 146–160.
Published: 09 April 2018
...) Positive valence Review sites User-generated-content (UGC) Electronic word-of-mouth (eWOM) communities and review sites have changed the way people consume around the world, particularly the way consumers gather information (i.e. prices and recommendations) about a product or service before...
