... whether this trend extends to non-elitist podcast genres by providing the first analysis of sport podcast demographics and uses and gratifications. Design/methodology/approach A survey was conducted among Israel’s three most popular sport podcast listeners (N = 503), examining the listeners...

...Kirsten Schlebbe Purpose The number of children using and owning mobile devices has grown significantly in the last decade. By applying a uses and gratifications approach, this paper aims to explore what customers of a tablet computer for children report about the use and expectations...

...Jordi Pujadas-Hostench; Ramon Palau-Saumell; Santiago Forgas-Coll; Javier Sánchez-García Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications...

... people’s civic participation, but not political participation. Research limitations/implications Theoretically, the research demonstrates that the uses and gratifications is a suitable approach for analysis of psychological antecedents of Weibo use and subsequent outcomes. Practically, it will help...

...Azi Lev-On; Vered Uziel Purpose The purpose of this paper is to analyze contemporary uses and gratifications (U&G) of the media, focusing on the differences between emergency and ordinary times, and between media consumers in the border region and in the home front during the Israel-Gaza War...

...Azi Lev-On Purpose – The purpose of this paper is to present findings from a large-scale study which examined the uses and gratifications of communities of practice of the Israeli Ministry of Social Services. Design/methodology/approach – A twofold research methodology was applied: content...

.... To explore the factors, this study aims to apply the theories of reasoned action, uses and gratifications, and innovation diffusion to explain why people continue to join SNSs. Design/methodology/approach – The study participants were members of Facebook in Taiwan. An online questionnaire was used...

... of uses and gratifications of social networking sites, attitude, perceived risks and satisfaction on social networking site loyalty is tested through structural equation modelling techniques. The sample consisted of 811 Spanish social networking site users collected through a personal survey. Risk...