.... This study proposed an integrated model of brand loyalty to social media platforms. Design/methodology/approach This quantitative study was grounded in the stimulus-organism-response model and the uses and gratifications theory. A questionnaire survey was conducted with individuals in Vietnam who...

...Chun-Ming Chang Purpose The purpose of this paper is to develop a theoretical model to investigate the determinants of continuance intention toward social networking sites (SNSs) by integrating the perspectives of the uses and gratifications theory, perceived interactivity and network...