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Keywords: Virtual brand community loyalty
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Journal Articles
Journal:
Online Information Review
Online Information Review (2016) 40 (3): 298–315.
Published: 13 June 2016
... between VBC members, and it is essential in forming and developing both social and community relationships (Wang et al., 2013). Virtual brand community Perceived benefits Human-computer interaction Consumer-to-consumer interaction Virtual brand community loyalty Information...
