... Publishing Limited 2011 Virtual brand communities Participative belonging Non‐participative belonging Satisfaction Affective commitment Word‐of‐mouth Customer satisfaction Brand loyalty Customer relationship management Virtual organizations Home shopping Advertising The high costs...

... of moving on this topic, this study analyses empirically the effects of participation in a virtual brand community on consumer behaviour. Miguel Guinalíu can be contacted at: guinaliu@unizar.es © Emerald Group Publishing Limited 2007 Virtual organizations Brands Trust Customer loyalty...

... Money Virtual organizations Data security Information control Computer networks These are not fatuous questions, as any follower of the literature on internet crime and security can attest. There have been many examples of “identity theft” using information provided online by individuals...

... as a fully‐formed member often contributes to the success or failure of such communities. Julia A. Hersberger can be contacted at: jahersbe@uncg.edu © Emerald Group Publishing Limited 2007 Virtual organizations Communities Social networks Information exchange Information industry...

...Frank Parry John   Tiffin and Lalita   Rajasingham . The Global Virtual University . London : RoutledgeFalmer   2003 . 166 pp. , ISBN: 0415287022   £22.50 soft cover © Emerald Group Publishing Limited 2004 --> Virtual organizations Universities...

...Ina Fourie Ardis   Hanson and Bruce L.   Levin . Building a Virtual Library . Hershey, PA : Information Science Publishing   2002 . 236 pp. , ISBN: 1591401062   US$79.95 (hardback) © Emerald Group Publishing Limited 2004 --> Virtual organizations Digital...

... uploading of literary texts and to develop discussions about the works published on the site. Publishers, bookstores and a few electronic journals are also present. © MCB UP Limited 2003 Literature World Wide Web Virtual organizations Content analysis Language Electronic publishing...