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Keywords: Web marketing
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Journal Articles
Journal:
Online Information Review
Online Information Review (2016) 40 (2): 239–255.
Published: 11 April 2016
... dissimilar. Practical implications – The findings indicate that web marketers should pay particular attention to a webpage’s PR, and then place the keyword in URL, the page title, and snippet. Originality/value – There have been ongoing concerns about how to formulate a simple strategy that can...
