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Keywords: Web purchase decisions
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Journal Articles
The effects of WebTrust assurance on consumers' web purchase decisions: An experiment
Available to Purchase
Journal:
Online Information Review
Online Information Review (2012) 36 (2): 218–240.
Published: 13 April 2012
... with WebTrust assurance seals issued by smaller firms, WebTrust assurance seals issued by big firms are more likely to increase consumers' online transaction confidence, expectations and intentions and thus are more able to influence consumers' web purchase decisions. Therefore the following hypothesis...
