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Keywords: Willingness to provide personal information
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Journal Articles
What drives internet users’ willingness to provide personal information?
Available to PurchaseChing-Hsuan Yeh, Yi-Shun Wang, Shin-Jeng Lin, Timmy H. Tseng, Hsin-Hui Lin, Ying-Wei Shih, Yi-Hsuan Lai
Journal:
Online Information Review
Online Information Review (2018) 42 (6): 923–939.
Published: 13 September 2018
... personal information; further, the paper examines how extrinsic rewards moderate the relationship between users’ information privacy concerns and willingness to provide personal information. Design/methodology/approach Data collected from 345 valid internet users in the context of electronic commerce...
