... of word-of-mouth and flow experience within the Stimulus-Organism-Response framework in shaping purchase intention. Design/methodology/approach To address this gap, the study develops and empirically tests an integrative model examining how positive short-form video attributes – informativeness...

... to the extant literature by adopting the unique qualitative approach to understand the reasons for telecommunication churn behavior in the emerging Indian market. Another contribution of this research is that the paper shifts the focus of the electronic word-of-mouth (eWOM) literature to the telecommunications...

...Yan Li; Ruijuan Wu; Dongjin Li Purpose The purpose of this paper is to examine how subjective characteristics of social network sites (SNSs) affect consumers' positive and negative word-of-mouth (WOM) sharing. Design/methodology/approach The data used for this study were obtained from...

...Tri D. Le Purpose The purpose of this paper is to examine the impact of word-of-mouth (WOM) types, WOM valence, content types and discussion topics of user posts on online engagement in two channels of a consumption community. The posts are composed by users on the discussion forum and shared...

... for each type of perceived value on user satisfaction, behavioural intention to use, and word-of-mouth for LB-SNS. Design/methodology/approach – Data were collected from 172 Korean smartphone users with experience using LB-SNS. This study employed PLS to test the proposed model and corresponding...

... to a virtual community has positive effects on consumer satisfaction, affective commitment and word‐of‐mouth behaviour. After validation of the measurement scales the hypotheses are contrasted through modelling. Findings The data show that belonging to a virtual community may enhance consumer satisfaction...