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Keywords: e-WOM
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Journal Articles
Reconciling the effects of positive and negative electronic word of mouth: roles of confirmation bias and involvement
Available to Purchase
Journal:
Online Information Review
Online Information Review (2022) 46 (1): 114–133.
Published: 02 June 2021
...Muh-Chyun Tang; Pei-Min Wu Purpose The study explored users' tendency of confirmation bias when processing congenial vs. uncongenial electronic-word-of-mouth (e-WOM) about mystery fictions, a hedonic product category with strong experience and hedonic characters. Design/methodology/approach...
Journal Articles
How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia
Available to Purchase
Journal:
Online Information Review
Online Information Review (2021) 45 (5): 861–878.
Published: 02 February 2021
...Putu Yudi Setiawan; Ida Bagus Putu Purbadharmaja; Anak Agung Bagus Putu Widanta; Toshikatsu Hayashi Purpose The purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding...
